We help global specialty functional ingredient, nutraceutical, and pharmaceutical excipient innovators enter China, upgrade underperforming distributors, penetrate Tier-1 key accounts, and source GMP-compliant raw materials directly from China's top manufacturers.
Whether you are a biotech startup, a mid-sized niche leader, or a multinational corporation, we solve your exact bottleneck.
De-risk your China entry before committing heavy capital.
Your Fractional China GM & Technical Sales Force.
Cut out middlemen and guarantee European-standard GMP quality.
Specialty excipients & APIs. CDE registration & Type-A activation with top Chinese formulation makers.
Navigate SAMR Blue-Hat rules, CBEC cross-border fast tracks, and top OEM/ODM formulator libraries.
High-margin ingredients for eye health (carotenoids), immunity, anti-aging, gut health & sports nutrition.
Deep access to China's top dairy giants for premium pediatric, maternal, and senior milk powder lines.
Co-solve UHT thermal stability, pH tolerance, solubility, and cost-in-use for mass beverage launches.
As China GM of Quantec (NZ), formulated the 5-year China sales strategy, persuaded HQ to localize marketing, and implemented a '6-Dimension Scoring System' to sign an exclusive master agency agreement with Zhongbai (China's largest food ingredient distributor). Built a direct 'HQ R&D – Top Client' bridge to penetrate top-tier Chinese dairy and health enterprises.
Independently integrated R&D, supply chain, and compliance resources to commercialize an 'active-configuration natural eye-health carotenoid', overcoming regulatory hurdles to win pilot orders from a major international key account for import substitution. Additionally, successfully introduced foreign specialty pharmaceutical excipients into China's leading API and formulation makers.
Analyzed customs data to restructure sourcing for core botanical extracts (BB, BC, LUT), cutting out middlemen and reversing purchasing costs from 20% above competitors to 10%–20% below. Captured overseas demand for catalyst-residue-free 2nd-gen lutein esters, reshaping production standards and boosting product profit margin from 58% to 300%.
As CIO at a Top-3 Chinese nutraceutical/pharma exporter (>RMB 2B revenue), forged strategic alliances with tier-1 Chinese synthetic biology manufacturers to lock in long-term R&D and capacity. Previously led international API sales at Lepu Medical (150% core product growth, >90% regional share) and managed Natural Products P&L at EPC Europe (>50% EU/JP market share).
Founder & Managing Partner
Jian Xue brings a rare combination of deep chemical/pharmaceutical technical literacy and top-tier MBA commercial strategy. Over two decades, he has held senior executive roles including Deputy GM at Shanghai Daoyan Trading (a 30-year specialty ingredient distributor serving top dairy giants), Chief Innovation Officer (CIO) at Shanghai Xiangyuan Biotech (a Top-3 Chinese exporter with >RMB 2 Billion annual sales), China General Manager at New Zealand's Quantec Ltd., Senior Sales Director at Lepu Medical, and Head of Natural Products Business / Senior Manager Global Sourcing at EPC Natural Products Europe (16-year tenure).
Operating seamlessly in fluent Business English and Mandarin across Beijing, Shanghai, Hangzhou, and Guangzhou, Jian acts as a trusted, high-integrity extension of your executive team in China.
Charged per report based on regulatory complexity and research depth. Includes product-market fit, legal compliance roadmap, pricing architecture, and partner recommendations.
Performance-based percentage commission on each completed domestic ingredient sale in China or raw material export order sourced from China. Aligned incentives with zero bloated overhead.
Tailored monthly/annual retainer + tiered success commission or Joint Venture (JV) equity model for clients requiring a dedicated Fractional China GM and full ongoing operational management.
Speak directly with Founder Jian Xue to assess your ingredient's regulatory feasibility, distributor performance, or sourcing cost-reduction potential in China.